Let's talk about your fantasies
Most ads that grace your Facebook or Instagram feed are available every business owner's fantasy: more money with a heckuva lot less work… receive money to be you… make use of this 3-step formula to finally find true freedom.
Most of the ads look pretty quite similar because they're selling an end result — an outcome that inspires one to buy. You will find photos of beautiful destinations. You will find videos with soft, natural lighting. You will find charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, you will find blog posts, email courses, and webinars that will show you more about what are the results between now and full fantasy realization. But the facts are in the product they're selling or the service they're offering.
And rightfully so! When you have an item that has the potential to generate the best fantasy, you must absolutely receive money for that.
Needless to say, what comes between the “now” and full fantasy realization — that's where our brains start to play tricks on us.
This doesn't just happen with business training or services, either. It happens any moment someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… in reality, most consumer industries are about fantasy fulfillment.
We know that it will take time and work to generate our dream outcome. We know you will have detours to follow and mistakes made. We know it's never quite as easy and straightforward because it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume which our dream of working from the beach, traveling full-time, putting the kids through college, or — say — creating a custom tiny house in the Flathead Valley of Montana is just right around the corner and we act like our success is just a foregone conclusion.
That is where in actuality the story starts with today's guest, Tommy Griffith.
Tommy could be the founder of ClickMinded , a comprehensive digital marketing training company that started as a straightforward, in-person SEO workshop.
I'll let Tommy inform you the whole story — but suffice to say that it includes leaving a best wishes at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with a pretty unexpected go on to bring the business into its next stage https://www.scamrisk.com/clickminded/.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution.
Now, let's discover what works for Tommy Griffith!
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